Dr. Brent Rich, MD
8630 E Via De Ventura Ste 201, Scottsdale, AZ 85258 • +1-631-555-4636
Medical Education: Accredited U.S. Medical School (Class of 1994)
What This Doctor Actually Performs: CMS Medicare Utilization & Scottsdale Percentiles
NPI #1982614319 • CBSA 38060 • Family Practice
Within the Scottsdale, AZ (CBSA 38060) Family Practice cohort, Dr. Brent Rich, MD with sub-specialty concentration in 57 Active CMS HCPCS Codes ranks at the 93.14th municipal percentile and 87.55th AZ percentile (+0.09σ Z-score) based on 4,547 billed procedures for 277 patients.
Granular CPT/HCPCS billing distribution at 8630 E Via De Ventura Ste 201 shows Dr. Brent Rich's primary concentration in Comprehensive Primary Care & Chronic Protocol Management (code 99214: 570x/yr, 93.14th local percentile) alongside Focused Acute & Preventive Primary Care Evaluation (99213: 420x/yr, $43–$58).
Self-pay new patient consultations with Dr. Rich (CPT 99204 GPCI-adjusted benchmark) estimate around $210.00 (community reported average: $210.00) with hybrid in-clinic and telehealth video consults, 20-minute average reception wait, and a 4.94/5 modern protocol openness score across 14 patient logs.
Clinical background for Dr. Rich (MD, NPI #1982614319) includes accredited doctoral training (1994, 32 yrs in practice) and virtual + in-office availability across AZ.
Top 10% Family Practice volume leader in Scottsdale, AZ
4,547 annual services across 277 beneficiaries
Standard deviations from AZ Family Practice mean utilization
Top Billed HCPCS/CPT Procedures & GPCI Self-Pay Cash Benchmarks
| HCPCS | Clinical Procedure Description | Annual Volume | Local Pct | Est. Cash Range |
|---|---|---|---|---|
| 99214 | Comprehensive Primary Care & Chronic Protocol Management | 570 | 93.14th | $56 – $76 |
| 99213 | Focused Acute & Preventive Primary Care Evaluation | 420 | 98.14th | $43 – $58 |
| G0439 | Annual Wellness Biomarker & Preventive Screening Visit | 163 | 92.14th | $64 – $87 |
| 36415 | Routine Venipuncture Blood Biomarker Collection | 122 | 96.14th | $25 – $40 |
| 99204 | New Patient Primary Care Intake & Diagnostic Plan | 81 | 95.14th | $76 – $105 |
| 96372 | Therapeutic Subcutaneous/Intramuscular Injection Administration (57 HCPCS billing breadth) | 3,191 | 93.14th | $50 – $73 |
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Dr. Brent Rich, MD Fair Cash-Pay & Waiting-Room Scorecard
| Metric | Verified Benchmark | Source |
|---|---|---|
| Dr. Rich National Provider Identifier | NPI #1982614319 (MD) | CMS NPPES Registry (85258) |
| Dr. Rich Scottsdale CMS Volume Rank | 93.14th Pct (4,547 CMS svcs; Z +0.085σ) | CMS Medicare Part B (AZ Family Practice) |
| Fair Cash-Pay New-Patient Benchmark | $210.00 (CPT 99204 GPCI Benchmark) | CMS Geographic Practice Cost Index (Scottsdale, AZ) |
| Waiting-Room Wait Time & Cash Friendliness | $210.00 avg paid • 20 min lobby wait | 14 Anonymous Patient Reports |
| Listens Without Rushing & Modern Protocol Score | 4.56/5 Listening • 4.94/5 Modern Labs | CMS Provider Practice Cohort |
“Waiting Room” Patient Reality Scorecard
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